Sweetwater Donut and Water Street Coffee Twist made its
debut as K College’s signature frozen yogurt flavor last Thursday. CEO and
Founder, Pete Palazzolo, and Head of Accounts, Dave Seidel, set up in the caf
during lunch to reveal the new flavor.
As a staff member working to promote efforts of
sustainability in Dining Services, I was involved in the process of developing
the flavor. We felt it was important to make it unique to Kalamazoo while
supporting local businesses.
Pete took the time to visit with students at their
tables, giving advice as a successful and proud entrepreneur. “It’s not as bad
out there as you think,” he assured us. “I mean, it was bad when I first
started and I still made it.”
Students lined up to sample the new flavors and the
feedback was overwhelmingly positive. “Oh my god, it tastes like a donut!” I
heard over and over, stunned expression after a first spoonful. “How do they do
that?!”
Well, with donuts. Palazzolo’s blended Sweetwater’s
glazed and Boston Crème donuts and steeped them in the cream as the base for
the yogurt. This is essentially the process for making any of their over 200
flavors; steep the ingredient in the crème and then strain it out.
Sweetwater’s
has a stellar reputation on campus and the academic lifestyle often requires a
caffeine boost. The combination made sense. Plus, coffee and donuts? It’s
classic.
As for
putting a name on our twist, take out the redundant ‘water’ and you end up with
SweetStreet. We could feature the charming brick of Academy Street on the
label…
Thoughts?
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